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Enterprise

UK, 1951 (MIFF 1953, Public Relations)

Director: Peter Sachs

Brilliant colour cartoon linking the business acumen of a potter in ancient Egypt with the activities of I.C.I. today. The rhymed commentary combined with the admirable visuals make this an outstanding film: never has the case for a vast semi- monopoly been more happily put.

See also...

Balance 1950

UK, 1952
I.C.I.'s balance sheet for 1950. Animated drawings and a witty commentary make a fascinating film out of a "dull" subject. ... More »

Without Fear

USA/UK, 1952
A ... brilliantly executed cartoon emphasizing the importance of freedom and the need for co-operation among European nations in order that people may be strong and prosperous, and free from poverty … More »

For Better, For Worse

UK, 1961
Taking an average viewer as its champion, this cartoon demonstrates satirically how television can be a pleasure and a source of information or, if taken in too large a dose, can mesmerize and engulf… More »

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