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Cheers

Austria, 1995 (MIFF 1996, Experimental)

Director: Sabine Hiebler, Gerhard Ertl

Proceeding from the mythic Northern European content of what looks like a butter commercial. Prost takes on a curiously ghoulish quality Its footage degenerates becomes solarised and is reorganised within a constructivist-like montage into a rapidly-paced hallucinatory. Murnau inflected investigation of the underlying imagery of advertising In the process it presents an unsettling visual portrait of a national imagery short-changed by its own cliches. (AD)

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