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Cheers

Austria, 1995 (MIFF 1996, Experimental)

Director: Sabine Hiebler, Gerhard Ertl

Proceeding from the mythic Northern European content of what looks like a butter commercial. Prost takes on a curiously ghoulish quality Its footage degenerates becomes solarised and is reorganised within a constructivist-like montage into a rapidly-paced hallucinatory. Murnau inflected investigation of the underlying imagery of advertising In the process it presents an unsettling visual portrait of a national imagery short-changed by its own cliches. (AD)

See also...

Spotcheck

Austria, 1994
Spotcheck is a work upon the genre of TV ads and looks at the world that advertising has wrought. A visually stimulating piece which provokes questions and thoughts. ... More »

Transcoder (Understanding Lydia)

Austria, 1998
Taking an alternative and perhaps satirical look at the reputation of the traditional advertising image, Hiebler & Ertl dare to offer these often shunned images some credibility. Could they even be a… More »

NOGO

Austria, 2001
"Billed as a gas station triptych, Nogo spins together three separate stories about young couples obsessively bound together against the world before uniting the six characters in an explosive finale… More »

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