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As MIFF 37ºSouth Market opens applications for its 2013 edition running 25-28 July, the Film London Production Finance Market (PFM) has renewed its four-year-old partnership with MIFF 37ºSouth Market as the PFM’s exclusive Australian/NZ partner.

Renewed for three years, the PFM-MIFF 37ºSouth Alliance provides the PFM’s only three guaranteed Australia/NZ producer slots and those producers are chosen from 37ºSouth attendees. The partnership also provides for a continuation of the Adrian Wootton Illustrated Film Talks at MIFF.

MIFF 37ºSouth Market is Australia/NZ’s only film co-financing market to occur in the context of an international film festival. Supported by the Australian State Government of Victoria, MIFF 37ºSouth Market occurs 25-28 July during the opening weekend of the 62nd Melbourne International Film Festival (MIFF) – Australia/NZ’s largest and oldest film festival. Applications are now open for this year’s edition at

“As the Victorian State Government recognizes through its support of 37ºSouth, film co-financing is an international business reliant on relationships so enabling three 37ºSouth producers to continue pitching their projects at a key event in one of the world’s great film finance hubs is a key part of the strategy to further strengthen links between Melbourne and the international film business,” said MIFF 37ºSouth Market Director Mark Woods. “The PFM has proven to be an invaluable part of 37ºSouth producers advancing their marketplace relationships.”

“It is fantastic to be renewing this hugely important partnership - it beneficial to both our events, and certainly allows the PFM to select from some of the best Australasian producers to attend the PFM,” said Film London & British Film Commission Chief Executive Adrian Wootton. “It also offers a unique opportunity to these producers, giving them access to a host of international financiers in London.”

Supported by the BFI, the Mayor of London, MEDIA and UK Trade & Investment, the PFM returns in October for a seventh year in association with the BFI 57th London Film Festival. The PFM is dedicated to connecting producers with financiers to encourage new global film financing relationships. 



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