In July of 1969, Jimi Hendrix visited the city of Essaouira on Morocco's Atlantic coast. More than twenty-five years later, Jimi's music still reverberates from the cafes. A 'documentary' crew come to the town in search of 'archeological' evidence of Hendrix's visit. They meet a local hustler who may or may not be Hendrix's illegitimate son. An entertaining mockumentary about filmmakers in the 'purple haze' over reality, myth and illusion.