Skip to main content

czech dream

Czech Republic, 2004 (MIFF 2005, New Europe: Visions from the Edge)

Director: Vit Klusak & Filip Remuuda

czech dream
[Czech Dream] is a story of a glorious large-scale hoax. What began as a graduation project by two film-school students soon escalated to become a mass media event, one that variously disgusted, excited and provoked the nation. When Vit Klusak and Filip Remunda began to build a marketing campaign for a fictitious hypermarket, Cesky Sen (Czech Dream), their intention was to demonstrate the power of media manipulation and the consumerist spirit that was sweeping the Czech Republic. The filmmakers place themselves in the centre of the action as the managing directors of the new venture. With the help of image consultants they are transformed into perfect corporate players, with smooth manners, big ideas and expensive suits. Thus begins the manipulation. Overseeing every aspect of the perfectly targeted campaign - with the right amount of idealism to be telling, convincing and hilarious - they lead a believing public towards the grand opening of the new venture, a home-grown hypermarket that the whole nation can be proud of.
D/S Vit Klusak, Fhilip Remunda P Hypermarket Film Ltd WS Taskovski Films L Czech w/English subtitles TD 35mm/col/2004/87mins Vit Klusak was born in the Czech Republic in 1980. His films include [Digestive] (1999, short), [Ocet] (2001, short), [Vlast a Burian] (2003). Filip Remunda was born in the Czech Republic in 1973. His films include [Obec B] (2002, short), [A.B.C.D.T.O.P.O.L.] (2003).

See also...

Intruder, the

Claire Denis' Golden Lion-nominated [The Intruder] distils the visual and aural economy she achieved in her much acclaimed [Beau Travail] (MIFF 00). Through an evocative, dreamlike visual code and an ... More »

HOLE IN MY HEART, A

Following his debut feature, Show Me Love, and his acclaimed Lilya 4-ever, the talented Lukas Moodysson probes further into the dark excesses of human behaviour. Sure to provoke controversy, his ... More »

THEY CAME BACK

What if all the people who died in the last 10 years stepped back into their old lives' Robin Campillo's debut feature is anything but a zombie pic. It is a cautionary tale with a sci-fi spin, which ... More »

pusher II

Just out of prison after 13 months, Tonny discovers that he has a child. He also has a debt to his father, the most vicious gangster in Copenhagen. Tonny desperately wants to find his feet, so he ... More »

Frozen Land

Aku Louhimies' tough and fearless [Frozen Land] was inspired by Leo Tolstoy's short story [Faux Billet], in which mischance is passed from one person to another. It thus finds a peer in Robert ... More »

4

From its explosive beginning, Ilya Khrzhanovsky's 4 will satisfy those with an eye for the imaginative and an ear for the industrial. This unique and enigmatic Tiger Award-winning debut is based on a ... More »

Select a festival
Search The Film Archive
Browse By Director