In one of his most well known documentaries Herzog contrasts the contestants in the 1976 Cattle Auctioning World Championships with the Amish community in which the event is held. The ironic connection here is the rampant capitalism of the auctioneers' trade when viewed alongside the simple, anti-materialism of the Amish. This being Werner Herzog though, things won't be so black and white .Foreshadowing the later Huie's Sermon, the director is fascinated with his observations of a new language emerging from the speed-yodeling that marks the auctioneers' efforts to outdo one another at the championship events.

Some of the competitors sound like a fired up Hitler played triple time, others have a curious barking style or seem to be speaking in tongues trying out for a Mel Brooks remake of The Exorcist. A slice of weird Americana observed with the sly humour only an outsider is capable of.