Film journalist Zak Hepburn (ABC TV) considers both the art and the guilty pleasure of the genre film trailer, with Mark Hartley (Electric Boogaloo, MIFF 2014), Gerard Johnstone (Housebound, MIFF 2014), Antony I Ginnane (Turkey Shoot, MIFF 2014), academic and writer Alexandra Heller-Nicholas, and trailer editor Terence Race (Wolf Creek 2), showcasing some expertly made genre trailers, and examining the showmanship, ballyhoo and spirit that lies at the heart of these inspired pieces of movie marketing.

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