"Absolutely mad. It is every insane urge and image that Sono has had banging around in his head unused over his career distilled down and splashed on screen in all its absurd, and frequently very bloody, glory." – Twitch

Described by its unfailingly unpredictable director, MIFF regular Sion Sono (Himizu, MIFF 2012; Guilty of Romance, MIFF 2011), as "an action film about the love of 35mm", Why Don't You Play in Hell? sees the cult auteur at his most fun-lovingly bloodthirsty.

Things spin out of control when an aspiring film troupe known as The F**k Bombers collide with a yakuza boss who wants to make a movie with his daughter. Within this, the yakuza genre gets mashed with martial arts, gore, slapstick and whatever else you care to nominate in a wonderful mess that boils down to one thing …

Huge fun.

"A deliriously gaudy celebration of the decline of everything (including Japanese cinema, film as a medium, and any notion of good taste), it plays like the improbable bastard offspring of Cinema Paradiso and Kill Bill." – Sight and Sound